![]() “If you go on their app in the app store you’ll be able to watch a popular game from a couple of years ago. And they have the live chat feature turned on, with their marketing team participating in the conversation. They’ll throw out questions and polls and just chat with fans in general,” Aranguibel said. “This is a direct-to-consumer play for the league. They’re able to launch their own content on the app.”Īranguibel likens the trivia feature HotSwitch offers to a popular app-based trivia contest that launched in the United States in 2017 called HQ Trivia, which recently resumed after a brief hiatus. “We built it out in such a way that it’s a standalone SDK, so that the experience can live inside of any app.”Īranguibel is in talks with other event organizers and a major international sporting event about how to help them hold onto their audience during the period when live events are suspended, as well as beyond when HotSwitch can help them monetize fan engagement over various digital platforms.Īt the top of that video you’ll see a presenter or a host who will ask you questions, and you can tap on the right answers and follow along and potentially win prizes,” Aranguibel said. “If there is anything that this pandemic has done that can be seen a positive for the industry, it’s just that it’s pushing people to innovate and scale significantly more every day to deliver content to audiences that allows them to have a similar level of engagement as they would in a real-life scenario.MEXICO CITY, J/PRNewswire/ - HotSwitch and TV Azteca have reached an agreement to integrate HotSwitch's social engagement platform into the network's application, TV Azteca Conecta, bringing interactive tools such as real-time chat, trivia and more to millions of TV viewers in Mexico. The integration represents a significant inflection point for HotSwitch TV Azteca is the second-largest media conglomerate in Mexico, and its application reaches a wide swath of viewers who will, moving forward, experience an immersive TV experience provided by HotSwitch.įounded in Orlando, Florida, in 2014, through a co-building agreement with Rokk3r Inc. ![]() ![]() (OTC: ROKK), HotSwitch is an audience interaction engine for mobile, web and smart TV apps that brings interactivity to the live-television viewing experience. ![]()
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